I think the answer is simple. Look at the busiest and most active lodges. Look around and you'll see that they all share things in common. They have websites that are updated regularly and Facebook pages that members actually post on. They hold events that their members enjoy attending and membership is on average, increasing. Just some examples: family day, BBQ and chili cook-offs, date night, poker night, education nights specific to each Degree that teaches deeper meaning of symbols or the work, Masonic game night such as Masonic jeopardy, Thanksgiving and Christmas parties, my list can go on and on. With the exception of some of the older brethren in the Lodge, most brothers use smart phones or at least use the internet. There is an 80+ year old brother and WWII vet in my lodge and he's on all of our Facebook pages and he's an active member of the Lodge.
The "fundamentals, works and practices" of Masonry are just fine and need no change. Its just the attitudes of some that need work and lodges need to catch up with the digital times. Well, that's my take on the subject.